Events generate high‑quality content and rich audience insight. Yet for years, teams lacked the skills, time, and resources to fully exploit it.
AI is changing this. Teams can now quickly repurpose event content into multiple formats and activate across multiple channels, while structured and unstructured event data can be ingested, analyzed, and shared, making it much more actionable.
Leaders are already focusing their efforts here. Forrester data shows that 43% are using AI to repurpose event content, while 40% are using it to analyze event data and generate insights. This reflects a broad recognition that maximizing event value depends on extending its life and reach.
what the gospel of efficiency tells us: If a process can be made faster, it must be made faster.
If a human can be replaced, the human must be replaced.
There is an almost zealous religiosity to this idea, and its one that few of us would ever question. The immediate beneficiaries of AI will no doubt capture the headlines — companies laying off workers, streamlining operations, extracting capital at breathtaking speed. Rational actors, all of them. Except these are all fictions.