publishers should “structure the content in an easier way to be grabbed” — in citable chunks, with clear authorship.
Worstell agrees. “I’ve found that when it comes to AI, listicles do well on niche sites,” he says. “They’re looking for expert content. If I can put together a document that’s easy to crawl, they’ll actually source it.” The concept of being easy to cite — of producing text that can be easily sliced or summarized for inclusion in a multi-part conversation — came up with everyone I talked to, as did structured material: comparison tables; rankings; and clear, authoritative recommendations and original research.