I trained a GPT to think like Steve Jobs and help me run my company. AI is scary, but it's also my biggest tool.
This as-told-to essay is based on a conversation with Yesim Saydan, a branding and communication expert in her early 50s, based in the Netherlands. The following has been edited for length and clarity.When I'm stuck on a business decision or need to come up with a creative idea or strategy, brainstor