According to Microsoft, an "active Copilot user" is one who "performed an intentional action for an AI-powered capability in Copilot within Microsoft Teams, Microsoft 365 Copilot Chat (work), Outlook, Word, Excel, PowerPoint, OneNote, or Loop."
It makes sense to track Copilot use – those licenses aren't cheap – but benchmarking adoption may be seen by some as a step too far for something still struggling to prove its worth, especially with the risk of turning it into a leaderboard game.